Changemaker University

Changemaker University is nonprofit concept and website designed to facilitate collaboration between college students and local nonprofit organizations. This project is, above all, about systems thinking.

The Apple Test

I offer you one of two apples that are exactly the same in every possible way... Except one. If you choose apple 1, then you get apple 1. If you choose apple 2, then you get apple 2, and I give the other apple to a hungry child. Almost everybody will make the altruistic choice, apple 2, because there’s no additional cost to do so. In fact, that I-did-something-good feeling might be a significant bonus for choosing apple 2. 

Now, imagine the same scenario, except apple 2 (the one that also feeds the hungry child) costs 50% more than apple 1.  Or — you can have apple 2, but you have to come back to pick it up in two hours. Or, maybe — I reveal that apple 2 is just a little bit soft. Maybe you make the altruistic choice and buy that mushy apple. But, in general, a lot fewer people will make that choice, because now I’ve placed an obstacle or sacrifice in front of the altruistic deed.

My point is, if you want to encourage people to behave altruistically, the best way to do so is to make it as easy and as painless as possible.

That idea is the foundation of the Changemaker University project, specifically designed to facilitate collaboration between college students and local nonprofit organizations that need a little specialized help. I suggest that students are an underutilized source of skill and labor, and that the academic work they must complete to earn their degrees can be multifunctional, contributing not only to their personal growth and education, but also to their community. My goal was to design a system that fosters mutually beneficial relationships, and in doing so increases social awareness and civic engagement; and improves public relationships with academic institutions.

 

Homepage
& Sign In.

(mid-fidelity prototype)

The homepage is the most changeable page on most websites. Only select features will have a permanent place here, including ratings from charity evaluation organizations, a link to Changemaker U financial information, accreditations, and a list of partners and sponsors. Their conspicuous placement on the homepage projects transparency and trustworthiness.

The sign in flow adheres to convention for an intuitive experience.

 
 

Sign Up.

(mid fidelity prototype)

Users can sign up as either student or nonprofit members. Both user groups must have their status verified. Nonprofit organizations create a nonprofit profile and individual profiles (with their own sign-in credentials) linked to the organization.

 

Causes.

(mid-fidelity prototype)

The Causes page lists the various nonprofit member organizations and is accessible to Changemaker members and the broader public. Results can be filtered by location, cause, and more, making it simple for users to explore organizations that speak to their values and get involved.

 
 

Project Gallery.

(mid-fidelity prototype)

This is where student members can search for relevant projects in their state. Filter fields allow a high degree of control over personalized searches. Users can save projects as well as pre-populated filter shortcuts to be used again later.

FAQs.

The FAQs copy below addresses potential user pain points. FAQs will continue to evolve as Changemaker U learns about its users through surveys and user testing. Imagining these questions and formulating responses helped me clarify (first for myself) high-level quandaries and systems issues, including company culture and tone, member rules, troubleshooting, and ethics.

In some cases, answering these FAQs led to specific design functionality that appears in the platform prototype, including the “hide” feature for nonprofit profiles and “report a user” functionality. Question 4 addresses religious and political organizations’ conditional participation.

 
Previous
Previous

Mason Immigration Audit & Redesign

Next
Next

Moodtix Mobile